Michael Robert Long

Product and Research Director


Michael is the Master Trainer and key speaker for Elken’s Bio Pure home water purification products. He provides international support of current product lines through technical training and public lectures.

He also serves as Advisor in the research and design of Elken’s health and water purification products to ensure excellent quality & innovative products. He is responsible for the first ever use of Reverse Osmosis systems at the 1988 Seoul Summer Olympics, and co-developed the Bio Pure Brand Reverse Osmosis Systems for Elken.

Michael has more than 37 years of experience in the industry, and was previously the Director of International Marketing and Sales for Hydrotech; and the Director of Marketing and Sales for Purewater International/CUNO. Michael is a MBA Holder from Hamilton University, Wyoming U.S.; Master Water Specialist; Certified Nutritional Consultant from the Global Institute for Alternative Medicine, Santa Cruz California and is a Member of the Water Quality Association’s Board of Directors.